However any organization, including Museums, need a steady stream of cash flowing in to grow and thrive. In a perfect world the Museum would not need to fight for donations or beg for donors, but this world does not really exist. The donor wall, while not the focus of most patrons and visitors, is a necessary accessory.
This donor wall is from the Museum of Science and Industry in Chicago. Its almost a work of art on its own. I do not really think that donor walls are the most efficient way to drum up funds. Online media is a great way to get support and just get the word out there that the museum is in need of funds. However not every cry for help can bring in cash.
The Historic Cherry Hill, who uses Youtube to gain support, literally begged for donation from visitor and watchers of their Youtube channel. This video kind of put me off. Most people like to give their money to organizations who already have donations because they seem to a credible institution. If a museum has no donators then they must not be worthy of the funds. Whether or not this is true is regardless, but it is a fact of psychology.
Cited
Dilenscheider, Colleen. "Evolutionary
Biology and Human Psychology: A Case For Museum Donor Walls," Know Your Own Bone. N.p., 15 November 2010. Web. 25 Sept. 2012.
"Museum of Science and Industry." Welcome to The Museum of Science and Industry. N.p., n.d. Web. 25 Sept. 2012. <http://www.msichicago.org/about-the-museum/press/current/u-505/>.
Historic Cherry Hill Year En Appealdirector of Historic Cherry Hill' Dir. Rankins5. Perf. Director of Historic Cherry Hill. YouTube. YouTube, 06 Dec. 2010. Web. 25 Sept. 2012. <http://www.youtube.com/watch?v=RTtLD9WcNb4>.